Step 1: Engaging the Whitelist
Since you’ve collected 100 emails from the whitelist, your first goal is to maintain engagement with those potential buyers while building momentum for the official mint.
Actions:
-
Welcome Email:
- Send a welcome email thanking them for joining the Oddly Owls whitelist.
- Include a teaser about the project (utility, benefits, community perks).
- Add a call-to-action (CTA): Encourage them to join your Telegram group for updates and follow your social media (X, Discord).
Example CTA:
"Join the conversation in our exclusive Telegram group and follow us on X for the latest updates on the Oddly Owls mint!"
-
Follow-up Series:
- Create a 3-email series leading up to the mint date:
- Email 1: Reveal more details about the Oddly Owls utility and benefits. Show them what makes owning an Oddly Owl special.
- Email 2: Focus on the XRPL blockchain benefits and how being part of the first 333 NFTs gives them unique access.
- Email 3: Final email with minting details, a countdown, and instructions on how to mint their Oddly Owl NFT.
Step 2: Building the Community
Since you already have their email and Telegram handle, you need to shift focus on getting the 100 whitelist members into your Telegram group and boosting community engagement.
Actions:
- Telegram Engagement:
- Launch the Telegram group with a welcome message, tagging the 100 whitelisted members.
- Host daily discussions: Topics could range from Web3 trends to the benefits of XRPL blockchain, creating excitement for the mint.
- Use polls, quizzes, or sneak peeks of the artwork to increase engagement.
- X Social Media Campaign:
- Start a teaser campaign on X. Post daily updates leading up to the mint:
- Use visual teasers of the Oddly Owls NFTs.
- Highlight partnerships and collaborations, such as XRPL and key Web3 players.
- Host an AMA (Ask Me Anything) on X with a well-known figure in Web3 to bring attention to the project.
Step 3: Strengthening the NFT Drop
This step will focus on ensuring that when the NFTs drop, the community is primed, excited, and ready to mint.
Actions:
- Countdown to Mint Day:
- In the last week before the mint, start a countdown in the Telegram group and on X.
- Offer incentives to get people to spread the word about Oddly Owls (e.g., referrals or sharing posts for a chance at extra perks).